Are Changing Markets (demographics, interests…lifestyles)
altering the way you view membership Feedback?
Feedback
Ease™
is Market Research for Growing Markets
Membership clubs & Survey Use
The most effective way to quantify the likes/dislikes,
needs/wants and interests of members is by conducting surveys or
evaluations. This type of feedback can be focused on specific areas
of interest and can enable direct future club changes
Savvy benefits from Online Surveys
Is your club
looking for a unique way to obtain sustainable competitive advantage?
The competition to retain and gain members is skyrocketing! Why
not give your club the extra completive advantage that Feedback
Ease™ offers. Any membership groups that values it’s
members opinions will benefit long term by applying and thoroughly
evaluating member feedback.
Examples of Membership Clubs that will benefit from Feedback Ease™
- Golf
- Tennis
- Service (Rotary, Lions)
- Dinner
- And so many more!
Surveys can be applied almost anywhere
Why not try a
non-obligatory sample of Feedback Ease? For free? Click
here
Advantages of Online Surveys
Check these out!
Online surveys offer numerous advantages over the traditional,
mail-in surveys. The most notable include:
• REDUCED COSTS:
- less time involvement needed
- no disposable waste
- greater response rate
• COMFORT AND EASE:
-An easier more natural and convenient process
-Allows today’s members to complete surveys at their own
leisure and pace.
• CONFIDENTIALITY:
-Formatted for members to anonymously express their true attitudes/beliefs/opinions.
- Assurance that your feedback, both positive and negative is
anonymous
• SATISFACTION GUARANTEED:
- Establishes an atmosphere that promotes increasing member satisfaction,
sales, and profits.
Improve your game
Golf is a game of reason, concentration and skill. Why not take
these 3 attributes off of the golf course and bring their attributes
into your club survey. Surveys can be designed to measure member
satisfaction and identify dissatisfaction in different departments
within diverse segments of your organization. Feedback Ease™
will take your customer satisfaction rating to the distance.
Potential areas of evaluation:
- Golf Courses appearance
- Pro Shop (selection of merchandise)
- Dining area (selection of food and drink/service)
- Pricing (membership fees and promotions)
- Employee attitude and service towards members
- Cleanliness
- Hours of operation
Changing needs/trends within the Country Club demographic
Are you Prepared?
Family memberships have become more common over the last 10 years.
Older members who are retired and want to utilize country club grounds
for relaxation are having a difficult time adjusting to these new
trends.
How satisfied are your members?
The greatest recognizable growth opportunities lie
in the professional families with children who are looking for more
from their membership. – How should you target them?
Surveys that discuss trends and the improvement of club operations
for target markets thus, generating and keeping the most members.
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